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We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they said.
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In the ever-changing and constantly evolving world of marketing, new technologies have a way of transforming how we do business — both positively and negatively. One of those latest and […]
With every Google algorithm change, the prevailing advice is to simply make sure your site content is high quality. One of the biggest and most important factors to consider for high-quality content, according to Google, is E-A-T: expertise, authoritativeness and trustworthiness.
To put it mildly, a lot has changed very quickly in the past month for marketers, and there’s almost certainly more change ahead.
We found out exactly what our readers want from our marketing in our latest poll. Read on for a recap of the results.
What are marketers planning to accomplish in 2019? What 2018 tactics are they ditching? Read on for findings from our survey.
Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.