Brafton’s Weekly Content Marketing Roundup features the latest news and trends in the world of content marketing. This week we’re diving into stories about how re-branding impacts your bottom line, search engine optimization for humans, how to create a brand style guide and much more.
Hop over re-branding hurdles
Switching up your brand image may be a good idea. In fact, sometimes it may be necessary. But doing so without careful planning can result in a nasty surprise for your bottom line. Check out our story on re-branding missteps from the past and learn why it’s so important to keep your audience’s emotional connection in mind during the process. See what we’re saying.
I, for one, welcome our new robot overlords. No, the robot revolution is not upon us, but automated technology can sure as heck make your life easier. Allow Moz to give you the skinny on the current state of marketing automation and how different tools can help you take your outreach efforts to the next level. Discover more automated goodness.
Update Your Image Right
OK, so you know how scary re-branding can be. Now it’s time to learn how to get it right. Check out Brafton Content Manager Mike O’Neill’s guide on how to re-brand your company’s image step by step. From recovering from brand damage to maximizing digital appeal, Mike’s got something for everyone. Check it out.
Google AdWords is an integral part of successful paid search campaigns, but are you using it right? Search Engine Journal was nice enough to publish a guide covering the optimal settings for AdWords. Crafting killer campaigns doesn’t have to be rocket science – just use these handy dandy guidelines to give your AdWords efforts a boost. Find out more.
SEO on the brain
Search engine optimization is a cornerstone of content marketing, but why should digital algorithms have all the fun? Brafton Senior Editor Jeff Keleher is here to explain how brand development works for humans much in the same way SEO works for search engines. Curious how to optimize your content for human brains? Read on!
Do you have a hoarding problem? No, we’re not talking about your addiction to the television show. Search Engine Land columnist Sherry Bonelli recently highlighted why it might be time to see if you have content that needs to be updated or cut completely. Hey, it’s a dirty job, but someone’s got to ensure your content remains valuable and relevant. Get the goods.
Spiff up your style
Want to make sure your brand never goes out of style? Get your guide game on. Brafton’s very own Tressa Sloane is here to break down why you need a brand style guide and how to create it, along with expert branding advice from marketing and design professionals. There’s too much at stake to let your brand style fall by the wayside. Learn more here.
It’s a common refrain that today’s digital world has led to dramatically shortened attention spans among consumers. That said, it appears as if some channels are now able to engage audiences a bit longer. Citing data from Litmus, MarketingProfs reported that attention spans are increasing when it comes to reading emails. Intrigued? Give it a read.
And that’s all she wrote for this week, folks. Tune in next time for more content marketing news and trends from around the web.