Colleen's Brafton teammates talk about her strengths as a content marketing strategist.

Just a few words our teammates have used to describe Colleen Saville: “Saville sets herself apart from others by going that extra mile to hit every one of her clients’ needs. And being super tall gives her a great bird’s eye view of marketing strategies – she’s the condor of Brafton.”

Whether she’s digging into special projects, like learning more about for-print design and paid social, it’s the constant learning curve that’s helped shape Colleen’s experience as a strategist.

“Self-awareness might be the single most important skill needed to succeed in this role,” Colleen said. “You have the best chance of getting what you want – from the client, production, or even your superiors – when you understand what they care about and why. You can only do that successfully, I think, by understanding yourself first.”

And we’d say Colleen’s got a pretty good hold on this. She’s analytical with client data, but when it comes to her teammates, her strengths stem from her tenure as a project coordinator at Harvard. Our content writers have said they appreciate her hands-on approach and her accessible nature: she bounces around the office to sit with different departments and she’s known for bringing strong ideas to the table.

Learn more about Colleen in our Brafton Q&A:

Q: As a kid, what did you want to be when you grew up?  

I’ve always been naturally curious about other parts of the world, so as a kid becoming a flight attendant seemed like a logical next step.

Q:  What is your most treasured possession?

I went to Ohio State my freshman year for rowing as a coxswain, and that spring we won the Big Ten Championship as both a boat and a team. It was an incredible experience. Each member of the Varsity 8+  was given a Big Ten ring, which, despite transferring to Northeastern the following year, I still wear everyday.

Q: Which day of the work week are you the most productive?

I work best in the morning on no particular day of the week.

Colleen and her teammates at Escape the Room Boston.

Colleen and her teammates at Escape the Room Boston.

Q: What’s your favorite type of content – personally? What’s your favorite content type to recommend for clients?

I have a lot of respect for all of our teams, but am personally drawn to infographics, and in turn, seem to recommend them most often. I love the concept of distilling complex ideas into clear visuals, and I am (s-l-o-w-l-y) learning Illustrator so I can make my own (very basic) graphics, too.

Q: What do you consider your greatest achievement?

Putting myself through college via rowing.

Q: Have any “hidden talents”?

I’ve been told I have a knack for impressions, though they need to fit naturally into a story, unprompted.

Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?

I haven’t had cable in years, which is a shame because I’d really love to watch more TV, but in the past people have called me Lorelei Gilmore. I think because we both like coffee and have brown hair.

Did you hear? We’re hiring content marketing strategists! Learn more here. 

Molly Buccini is Brafton's community manager. She joined the team with a background in digital journalism and social media. She's a theatre nerd, pop culture junkie and lover of summertime.