When he’s not producing web commercials filmed at beach houses in Florida, he’s appearing in Brafton’s weekly Content & Coffee videos and DJing our company outings.
And that’s just on Brafton time.
Outside of work, Wilfred has an entrepreneurial spirit that isn’t limited to marketing – he’s a fitness mentor, professional DJ and business consultant.
“I started my personal blog Content.Support as a way to learn how to become a better writer while forcing myself to learn more about content marketing,” Wilfred said. “I also am a marketing mentor with MassChallenge, a very well know startup accelerator program, helping startups build their services and products.”
Wilfred’s strength as a strategist (and similarly as a DJ) is that he’s constantly thinking about audience. When creating analytics reports for clients, he knows they want to start with the bottom line, and goal conversion rates are the most important metric to provide context to a strategy. And when thinking of his customers’ audience he always recommends videos as his favorite and most successful content format.
On Tuesday, Oct. 6, Wilfred will be representing Brafton at the American Marketing Association’s NERD Challenge. Learn more about the event and registration details here.
Learn more about Wilfred in our Brafton Q&A:
Q: As a kid, what did you want to be when you grew up?
CEO / Business owner
Q: What do you value most in a job? What’s your favorite aspect of your job?
A mental challenge and freedom. Problem solving.
Q: What is your most treasured possession?
At this moment my laptop because I haven’t backed it up in several months. But besides that I’m not very materialistic.
Q: Which day of the work week are you the most productive?
All days tend to blur together for me, so I don’t have a particular one.
Q: What do you consider your greatest achievement?
Having the courage to leave the comforts of a paycheck in 2008 to go on a trip of a lifetime.
Q: Have any “hidden talents”?
I enjoy producing music / DJ.
Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?
Perhaps Ryan Howard from The Office?