Welcome to The Content Marketing Weekly, where we feature the latest news and trends in the content marketing industry. This week, we’ve got everything you need to know about where video marketing is headed, how to make crucial changes to your strategy and much more.
As Greek philosopher Heraclitus put it, “The only constant thing is change.” For content marketers, this rings especially true.
Change can come in the form of your audience’s preferences, your brand’s objectives or shifts within your industry. Or maybe you’re not seeing the results you had hoped for, and you need to make changes to your content marketing strategy. Whatever the reason, it’s important to know that any strategy that stays the same is one that won’t succeed.
In this article, KISSmetrics co-founder Neil Patel dives into 26 changes that you can make right now that will take your marketing tactics from good to great. For example, are you promoting your content as effectively as you are creating it? What about taking your older content resources and repurposing them? Patel offers a wide range of tactics that can get your content in front of the right people at the right time on the right channels. Check out all the tips!
When it comes to content marketing, knowing the preferences of your target audience and which channels to use simply isn’t enough. You’ve got to know exactly how each person goes from being a prospect to a lead to a customer, and which types of content they want to see throughout that journey.
Thankfully, you’ve got the content marketing funnel. Curata provides a thorough look at the funnel and each of its stages that users move through (Awareness, Evaluation, Purchase and Delight), as well as a comprehensive look at the content resources you should be providing at each interval.
Find out why each step in the funnel is an integral part of the marketing journey and why striking the right tone with the right content is the best way to reach your target audience. Read it all here.
It seems that every year has been labeled “The year of video marketing.” Well, I propose a new label: “The decade of video marketing.”
Video has exploded in use and popularity, and its astonishing growth is not expected to slow down anytime soon. As highlighted in this report from Demand Gen and VidYard, more and more prospects are craving video at every stage of the buyer’s journey. Brands are increasingly using videos as a key part of their content marketing strategies to attract, engage and delight their customers.
The report also provides an in-depth look at how video is performing in today’s content marketing landscape, how prevalent it is among brands and how you can utilize its power to develop successful campaigns. Check it out!
For B2B brands, content marketing has quickly become one of the best ways to reach potential customers. But what do B2B target audiences look like these days, and which channels are they using?
Featured on MarketingProfs, this infographic from Bubblegum Search outlines the biggest stats on trends within the B2B sphere, including persona profiles, social media usage and B2B content distribution techniques. Here’s a look at some:
– LinkedIn remains the steady leader in B2B social media, with 94 percent of brands using the platform. But Instagram is quickly gaining ground as an effective B2B network.
– It’s all about efficiency and quality: 85 percent of marketers said that by improving the efficiency and quality of content, they were able to significantly enhance their strategies.
– Mobile is where it’s at, as 68 percent of customers say the technology is mandatory for brands these days.
That’s all we have for you this week. Be sure to check back next Friday for the latest roundup of trends and updates in the world of content marketing.