Email marketing insight for 2019 from 8 experts
Should your email marketing efforts change or remain the same for the new year? Consider some expert advice when creating your strategy.
Email marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The importance of email marketing (infographic)
If content is king, email is the ace up the marketer’s sleeve.
Are your emails accessible? Follow these best practices to accommodate all recipients (infographic)
Our pals over at Email Uplers want everyone to be able to interact with email messaging. So they made this infographic to help you improve your marketing emails. Check out their accessibility advice.
The ultimate guide to email nurturing
How well do you know email nurturing? This ultimate guide will help you get up close and personal with this highly successful inbound marketing tactic, including how to launch an email nurturing campaign of your own.
How to build an email list + 12 quick tactics you can use
An email list is more powerful than you know. It’s non-negotiable today. Every business needs one, and yours better be more calculated and effective than your competitors. That’s why we’re here.
4 cold email template styles for every business
Need help crafting a cold email? We’ve got you covered with these explanations and cold email template styles!
Why email is the undisputed king of marketing (infographic)
This infographic from our buddies at Email Uplers proves once and for all that email marketing reigns supreme.
Prospect marketing: What you do when you have a fish on the line
What’s a “prospect” anyway? How is it different from a “lead”? How do I market to one versus the other? Answers to these and other questions, here.
Drip email marketing: A smart guide to email automation
Why do drip emails perform so well? What is it about email list segmentation that makes your marketing campaigns so much smarter? We talk through all that, plus provide plenty of examples for you to emulate.
How to boost engagement using rich media in emails
Email design has come a long way since the days of plain text. Learn which types of rich media work best for email, best practices for boosting engagement and more.