Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Think of your business like a rocking party and your customers as the VIP guests. You wouldn’t just blast a megaphone to get their attention; no, you’d mingle, offer them their favorite drinks — personalized service, right? That’s where customer relationship management (CRM) and email marketing strut onto the dance floor. Just like an imaginative… Read more »
Your email font selection means more than you think. Read on to learn the best and worst style choices for email.
The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.
Email marketing has been around for decades, but it is still one of the best ways to build a customer base and increase sales.
These email review templates are a simple and effective way to ask for feedback from your customers.
Elevate your email game with the HubSpot email signature generator — a free-to-use tool with professional templates for your business.
If your emails haven’t been delivered to your clients successfully, you may have a bounce email problem. Learn how to improve deliverability by fixing your email bounce rate.
Email is a powerful communication tool for nonprofits. Here are 10 nonprofit email examples you can use to reach, engage and inspire your supporters.
Optimize your email campaigns with these proven techniques, from copy and design to UX and automation.
When it comes to email newsletters, take a note from TikTok: Less is more. Find out how to optimize newsletter cadence and content for the best open rates.