Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Here’s the thing about email marketing: Nobody cares what you have to say. Case in point, check out this cold email I received today: Did you care what was in that email? Did you fall asleep? I fell asleep while not caring at the same time because it’s absolutely awful. Brainpower is a Fixed Resource… Read more »
Email is one of the most powerful tools marketers have access to. Here’s how to use it the right way.
Email lead generation is a top marketing priority for developing and nurturing leads. Learn about best practices for lead generation in your marketing efforts.
Spice up your email marketing content by following these tips.
Visuals play a crucial role in email marketing. Here are 6 types to try in your email marketing campaigns.
Supercharge your email marketing campaigns with these email copywriting tips.
Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.
Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.
A high email open rate increases the number of opportunities for converting customers.