Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Facebook recently came under fire for a research study that was published in the Proceedings of the National Academy of Sciences. Accused of manipulating users’ emotions, violating privacy rights and even infringing on free speech, the social network stands by its controversial research that turned almost 700,000 of its 1.11-billion strong user base into guinea… Read more »
Like most things in life – content marketing drives the best results when brands give it time to take root. Check out the results this company saw.
Shorter is better for video content, but why? And do all videos need to be the same length? Here are some tips for creating the ideal video.
Brafton content marketing strategists were live tweeting at Tech Week Chicago. Check out their top takeaways.
A lot of SEO best practices are really myths, and marketers need to break away from these ideas to be successful online.
Joey’s sharing what it’s like to work on Brafton’s social media team, plus a little about himself in this week’s employee spotlight.
Meet Allegra Gallian. As a content writer on our editorial floor in Chicago, she tested out the waters on several teams before she found her sweet spot – writing exclusively for our travel industry clients. “I was able to try out some different desks,” Allegra said. “I stayed in touch with the different editors to… Read more »
There are four common reasons why companies don’t see the results they expect from their blog content. Find out what they are and how you can fix them.
Recovery from a seemingly small mistake, like a 404 redirect, can have a huge impact on a company’s marketing results.
Some marketers don’t like the idea of outbound links on their brand websites – but they’re an essential part of how people use the internet.