Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Meet Ashley Kuhn: She’s a senior designer in our Chicago office and she’s known as a teamplayer whose pride in her duties is unmatched. On top of stellar design skills, Ashley’s got a keen ability to get to the heart of her client’s needs. An excellent listener, she takes challenging projects and creates them with… Read more »
One B2B company proves that Twitter is a valuable place to share content and grow audiences – it’s follower base tripled in a year.
Meet Director of Account Management Ian Loader. He’s risen through the ranks of Brafton’s account management department to support teams based in Chicago and Boston. Management, he said, has been an opportunity to learn both about himself and his teammates. “I think I learn something each and every time I step into a management role,”… Read more »
For good or ill, the internet is inundated with lists and if you’re like me, you roll your eyes when you see another seemingly meaningless list article (or “list-icle”). But they still exist and this kind of content has proven it’s more effective rather than less. Why? “People are attracted to lists because we live in… Read more »
Bestselling author J.K. Rowling was once quoted saying “I do believe something magical happens every time you read a book.” Most readers can’t argue her sentiment; the art of good storytelling has helped shape societies since the beginning of time. Storytelling certainly isn’t limited to books, and from a marketing perspective, it has a more… Read more »
Zoe Arniotis got her first camera when she was seven years old, and she’s been holding onto it ever since. A photographer and videographer through and through, she’s a mastermind producer with a passion for capturing stories and making clients’ visions into reality. As Brafton’s video supervisor, one of Zoe’s favorite aspects of her position… Read more »
Viewers’ top questions during a “Repurposing Content webinar” are answered in this handy guide, to help drive more marketing ROI for all.
Strategy changes aren’t the end of the line for content marketing. In fact, they’re important opportunities for improvement.
Brands that have committed to a repurposing strategy can still go a little further to optimize by thinking carefully about where they post.
In our Content Questionnaire, Gina Perille of the Boston Public Library shares what it’s like to create marketing content for a 166-year-old institution.