Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Here’s a subject that certainly caught my attention this week while perusing Twitter in the office: Myspace is apparently trying to entice former users to rejoin by emailing them their old profile photos. A uneasy feeling came over me. Myspace, our somewhat beloved social media ancestor from the early to mid 2000s, was not a… Read more »
Melanie Graham, the Digital Content and Social Media Producer for the Dana-Farber Cancer Institute, shares her views on web marketing.
When Melinda Garcia’s teammates from the database marketing department got the chance to share what she brings to the table, the answers were pretty unanimous: A little bit of appreciated sass, a whole lot of confidence and above all, the determination to do whatever it takes to get the job done. It’s not surprising they… Read more »
Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.
Web content isn’t the same as the printed text that came before – it’s a whole different animal, as far as readers are concerned.
With search results diversifying, marketers may not be able to hang their hats on No. 1 rankings anymore.
From account management to sales, Kevin’s strategic background is top notch. Back in 2010, he started at Brafton as a content marketing strategist and was instrumental in launching the account management team in our San Francisco office. But, it was during his time on the West Coast that he realized his true passion was in… Read more »
Social media teammates Kendra Bissonnette, Rachel Caruso and Sumit Sharma jetted down to New York City this week for Social Media World Forum, a two-day social marketing event featuring top international brands and industry leaders. Topics included social engagement, customer service and metrics analyses, as well as a keynote presented by Upworthy’s Director of Revenue… Read more »
One Brafton client learned the importance of giving their custom content a strong SEO foundation – search engines won’t find it otherwise.
We all have them: Little annoyances that creep every time you see certain things on social media. Whether it’s a post from that crazy aunt or a Fortune 500, certain social graces seem to miss the mark with some of your connections. With the decline of social automation, businesses have more opportunities to express themselves,… Read more »