Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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In order to provide clients with a social strategy that’s optimized for engaging and generating leads, Brafton’s social media team consistently ingrains themselves in industry updates and the latest trends. Whether learning first hand from client experiences or gaining insights shared by industry leaders online and at this fall’s Social Media Week, here’s a look… Read more »
It’s becoming clear that quality and speed are at the helm of content marketing. This is because Google is developing sophisticated algorithms that are better at detecting whether sites are publishing great content, or if they’re creating news and blog articles solely for the sake of SEO. And mobile device adoption is changing the way… Read more »
The expansion of Brafton’s newsroom has coincided directly with the maturing of the content marketing industry. From “a handful of writers and marketing strategists” in a small office in Boston’s Post Office Square, Senior Director of Content Francis Ma said he has watched Brafton develop into who we are today: a large scale editorial operation…. Read more »
End-of-year shopping means brands need to step up content marketing games: Brafton’s November web marketing recap can fuel your strategies.
Happy Thanksgiving! As we settle down to enjoy time spent with family, friends and delicious meals, we thought there was no better time to reflect on the things that make us grateful to be Braftonians. Here are just some of the many sentiments from team members across Brafton’s Boston, Chicago and San Francisco offices: Lori… Read more »
We’ve seen horrifying images of the devastation Typhoon Haiyan brought to much of the Philippines earlier this month. With more than 5,000 people killed in the storm and more than four million displaced, making it the second-deadliest Philippine typhoon on record, there have been calls for aid issued all over the world. You can’t sign… Read more »
Sabrina Brett’s creative flair encompasses all aspects of her life: Whether she’s on the job as a content marketing strategist at Brafton or expressing herself through visual and performance art. Her paintings can be found on display in the lobby of Brafton’s San Francisco hub, while several floors above she’s responsible for crafting client strategies,… Read more »
An A/B test proves why landing pages are better with video content – they drive much higher conversions and bring in more traffic.
The holiday season is upon us, and there are many reasons marketers should be thankful. Check out these 34 stats that prove why.
Can a city claim to corner the market on quality content? The bustle of New York City media often contributes to its current recognition as a hub of American journalism, and the city’s association with the field dates back to Columbia’s formal introduction of journalistic studies in 1912. But the web has democratized the pace… Read more »