How to turn text into a compelling graphic – 3rd Thursday Tip
People want infographics to convey important info, fast. These 4 steps help you create smart marketing graphics capture attention and leads.
Legacy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
4 signs of a good content marketing partner’s sales pitch: A writer’s view
Sales and editorial teams must connect to give potential clients an honest portrayal of a content marketing agency’s services.
How simple design tweaks can make your CTAs 40x more successful
Looking for more ROI? Start with calls to action. One company’s success story shows how these easy-to-overlook features control conversions.
What your YouTube strategy can learn from social best practices
Video content success if just out of reach, but your YouTube video marketing strategy isn’t far off with a solid social media foundation.
5 types of marketing GIFs your customers won’t be able to resist
GIFs aren’t just a daily distraction. They can vastly improve your visual content by animating static images.
Sloppy Copy Kills Credibility: Why You Need an “Editor Who Knocks”
You need great content to be a credible source of online information, but you also need CLEAN writing and reliable editors.
Best social contest tool? Facebook Page Promotions vs 3rd-party apps
Facebook recently amended its contest rules, but there isn’t a cut-and-dry answer about best practice for marketers’ upcoming promotions.
Content marketing recap: October 2013 (Video)
SEOs were given fresh guidance in October about which SEO strategies are effective and which tactics won’t fuel results.
Costumes, candy & creativity: Halloween Brafton-style
Braftonians across the country donned costumes on Oct 31 to see which content marketer had the most Halloween creativity. View photo gallery.
Why it’s wrong to approach content like an all-you-can eat buffet
Too many marketers come to the content marketing table hungry and looking for results, but ROI is dependent on formats that match goals.