Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Business can be rough, and content marketing is one of the race tracks where that becomes obvious. Over the last few years, you could watch competitors go from a gentle walk to sprints. Since the advent of artificial intelligence, it can sometimes feel like there’s just a swoosh of color passing by. If you’ve struggled… Read more »
How are your New Year’s resolutions coming along? Not to worry — I don’t mean going to the gym. I want to know about your marketing efforts. Did you start the year determined to invest in better marketing tools, learn more about content creation or become everyone’s favorite brand on social media? Did you promise… Read more »
No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer some hearty benefits, especially for your marketing team and remote workers. With more people working from home than ever before, SaaS marketing tools enable collaboration… Read more »
What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and task ownership as well — which today’s marketing teams simply can’t afford. In a world where attention spans are fleeting and competition… Read more »
Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page. Streamlined communication across multiple teams and stakeholders is paramount for success. Who’s responsible for what? Where can internal stakeholders… Read more »
Brush up on the best marketing platform definition — plus examples, features, benefits and how to choose one for your business.
Marketing communications planning frameworks help marketers organize, develop and distribute key information to stakeholders and their target audience. Without them, people who should be informed remain unwillingly ignorant, which can damage ROI and weaken relationships. Here, we’re talking all about marketing communications planning frameworks, including what they are, how to build one and the power… Read more »
How to build, and stick to, a quarterly marketing plan that helps you set goals, track KPIs and improve outcomes.
Visual marketing has become the unsung hero in a digital world where grabbing someone’s attention feels like catching smoke with your bare hands. Think of this article as your backstage pass to the rockstars of visual marketing tools — you are getting the VIP experience. We’re not just skimming the surface; we’re going on a… Read more »