Alternative search engine Good50 announced several new features on Wednesday. These features are designed to enhance the user-friendliness of the search engine, says creator Sunmee Huh.

The new features include the ability to search the web – as well as Wikipedia, university, and government websites – with one click; an email navigation menu with access to major providers like Yahoo, Hotmail, and AOL; and charitable donations for every 50 visits.

Instead of competing with giants like Google for the traditional search engine optimization (SEO) space, Good50 appeals to a different audience – older internet users. The search engine is designed for users with poor vision and includes features such as larger text in the search box and high contrast options.

"Since Good50’s launch in January, Google also changed their search input box to have a larger font size on May 15th. That’s great news for users but I think there’s more that can be done," said Huh. "For example, our internal poll shows that users like Good50’s clear separation of text-link advertisements from organic search results."

On Thursday, the search engine optimization (SEO) industry will see another alternative search engine enter the market –, a local professional service search engine.