While automated processes and research are important parts of search engine optimization (SEO), a basic understanding of SEO processes provides a foundation no amount of technological wizardry can replace, according to Rob Griffin, writing at MediaPost.
Griffin writes that "a tool, regardless of automation, can’t tell you how many campaigns to set up. This is also a factor of experience. Campaigns should be broken up based on geo factors, varying budgets and goals, or any other important factors that may affect what you’re willing to pay for a click. You should also take into account how you plan to report and optimize."
Although some search engine optimization (SEO) tasks like measurement can be assisted by automated processes, even these are best accomplished with the human element in mind. Creating the systems that effectively measure SEO successes and failures – along with imparting the flexibility to adapt when things change – is vitally important to successful SEO.
Savvy search engine optimization (SEO) professionals in China, for example, may have to think on their feet when – as is rumored – Google shutters its operations in that country.
