Google+ now has more than 100 million users
A report from unofficial Google statistician Paul Allen said that Google+ has recently surpassed 100 million users.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Affluent prospects responsive to website content marketing
A report from Ipsos Mendelsohn found that virtually all affluent Americans are connected to the web, suggesting brands can reach them via internet marketing campaigns
Millennial women likely to influence others’ purchase decisions on websites, social networks
A report from Fleishman-Hillard and Hearst found that Millennial women are especially responsive and engaged with web marketing campaigns.
Big brands missing engagement opportunities on Facebook
A report from Ehrenberg-Bass found that just 1 percent of fans regularly engage with brands they Like on Facebook.
Consumers turn to smartphones for purchase research while in stores
With more than 50 percent of consumers reporting that they use their smartphones to research products while shopping, mobile content marketing can help businesses drive sales in stores and online.
Two-thirds of marketers believe SEO will drive success in 2012
Businesses are optimistic about 2012 sales, and their plans for web marketing, including search engine optimization, are among the reasons.
New Twitter censorship policy angers 33 percent of users
AYTM Market Research suggests that new Twitter censorship policies have angered about 33 percent of its users.
Search ad growth should motivate SEO investment
Growing search ad investment should compel marketers to boost SEO campaigns as well.
Twitter to launch new analytics tools for publishers to measure social reach
A report from Read Write Web cites Twitter’s Erica Anderson as saying the company may roll out new analytics tools soon.
Social media marketing helping with customer retention
A report from Loyalty 360 found that 27 percent of businesses included in a recent poll said social media marketing is their best tool for customer retention.