Desire to boost web presence driving social media marketing adoption
A report from Elite Email found that social media marketing is a major element of enterprise plans for 2012, and marketers cite greater brand reach as a top benefit.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Email marketing a priority for 63 percent of businesses
A report from Elite Email found that 63 percent of businesses plan to increase their focus on email marketing in 2012.
Google privacy updates to benefit targeted marketing
Google recently announced it updated its privacy policy for users, covering most of its products (or services) with a streamlined policy about data collection.
Social site Pinterest among fastest growing websites
Both Experian and comScore recently reported that social media platform Pinterest is one of the fastest-growing websites.
SEO keyword alert: Long-tail search most common on Ask.com
A report from Chitika found that the average search query length varies across engines, with Ask.com seeing 4.81 terms per search and Google users generally search for terms that are 4.29 words long.
‘Focus on the User’ shows what Google SERPs would look like with all social data
Focus on the User, a concerted effort of prominent web companies, suggests that brands’ social marketing efforts across different networks should be promoted in Google’s Search, plus Your World results (instead of pushing only Google+ pages).
Online purchases on tablets, smartphones becoming more popular
A report from Equation Research found that shopping from smartphones and tablets is more popular, providing even greater impetus for marketers to target users.
Social marketing alert: Facebook finally pushing Timeline to all users
A report from Facebook says that Timeline will soon be active for all users.
NCAA hockey conference engages fans with social content marketing
A new video content and social media marketing campaign from an NCAA Division I men’s ice hockey conference highlights the power of integrated web marketing for fan engagement and boosting a brand.
Bing positions itself as the search engine for ‘#Doing’
Bing recently announced a new ad campaign aimed at highligting the search engine’s best features with the slogan “Bing is for ‘#Doing.”