Value, engagement key to attracting Millennials with content marketing
A report from comScore pointed to the dynamic nature of the Millennial generation as an important trait for marketers to recognize to succeed.
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Google hits 90 million Google+ members and requires new users to go social
Search and social marketers take note: Google may soon add to its 90 million users as it simultaneously pushes unification of its services, requiring new users to make Google+ accounts.
With tablet market growing, content marketing moves to the forefront
A report from Pew Internet Research found that 19 percent of American adults now own tablets after an especially strong holiday shopping season.
Google implements symbol search for punctuation, other characters
Google has added character search to allow users to search for punctuation marks and other symbols, but the capability is still yielding some problematic results.
Social media marketing growing across all platforms
A report from Awareness found that 70 percent of companies plan to increase their social media marketing presences across several platforms in 2012.
Social media marketing helps healthcare companies boost customer service
A report from eMarketer found that healthcare companies are working to improve their image through social media marketing.
CPC drops, search clicks rise in fourth quarter
Google’s fourth quarter earnings report found that businesses paid less for more PPC clicks in the fourth quarter of 2012.
New algorithm shift could penalize for excessive ads ‘above the fold’
A new algorithm update will negatively impact website that feature excessive ads (instead of informative content) on the top of a page, forcing users to scroll down.
B2C, B2B marketers planning hires in 2012
B2B and B2C marketers are expected to hire more aggressively in 2012, according to Bernhart Associates.
Web marketing to focus on brand building campaigns
More than 60 percent of businesses increasing marketing budgets plan to dedicate time to better brand building in 2012.