Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brands can’t afford to overlook email marketing this holiday season, as it’s the time when many nurture campaigns and outreach efforts come to fruition and pay revenue dividends.
If brands want to get social shares and other kinds of online engagement, they first need to figure out what their audiences will get out of sharing content on various marketing channels.
As holiday sales migrate online, more marketers dedicate the lion’s share of their digital marketing budgets to search and social media.
Qualified leads that come from Pinterest may predominantly be female users, but new research indicates social landscapes are shifting as males join in larger numbers.
It isn’t just ecommerce sites that thrive during the holiday season – a lot of companies rely on the end of the year to maintain their bottom lines.
A new prototype advertising from Google demonstrates how brands should create content that follows customers and adapts to their preferences.
Data shows consumers are spending more time than ever researching products before buying, and companies with content give them the information they need in the formats they want.
Last week, Mark Zuckerberg held his first-ever community Q&A. Here’s what he he covered, plus questions we wish he addressed.
Business decision makers are doing much of their research online and businesses with custom content can reach them as they make end-of-year purchase decisions.
Consumers are starting and finishing their holiday purchases on smartphones this year – is your website and SEO strategy optimized for mobile.