Smartphone growth likely to result in increased mobile marketing
As smartphones become more pervasive, marketers are expected to boost spending on mobile search marketing techniques and campaigns.
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More than half of B2B marketers use content marketing
A report from PRNewsWire finds content marketing has become a critical element of integrated B2B marketing campaigns.
Mobile search growth changing web marketing strategy
The growth of the mobile web should be the impetus for companies to include mobile in their marketing strategy.
Mobile producing 10 percent of ecommerce traffic
With 10 percent of ecommerce traffic stemming from mobile devices, a marketing strategy that considers mobile audiences can help businesses boost conversion rates.
Update to Bing Autos makes car purchase research easier
Bing has made adjustments to Bing Autos to make it easier for car buyers to search through listings and reviews on the web.
Study: Social media marketing is a competitive necessity
With more than 70 percent of businesses using social media marketing, Chief Marketer believes it has gone mainstream.
Twitter search included in Firefox’s latest update
Firefox 7, which launched last week, now features a Twitter search feature in its toolbar.
As news consumption shifts to the web, Google launches ‘Circulars’ ad campaigns
Google has addressed changes to news consumption by launching an ad format that brings newspaper-style Circulars to its search result pages.
Businesses must be proactive in targeting mobile audience
Mobile consumers’ increasing use of their smartphones and tablets to access the internet during downtime as provided substantial new economic opportunity for businesses.
Google’s algorithm update: Is it Panda 2.4 or 2.5?
The latest iteration of Panda rolled out this week, but members of the internet marketing community seem to be switching their stance on whether this is Panda 2.4 or Panda 2.5.