Email marketing to increase as holiday shopping season comes around approaches
Email marketing will likely increase during the holiday shopping season as email volume and ecommerce spending continue to grow.
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IAB gives consumers, marketers some guidance on tablets
The Interactive Advertising Bureau reported on Wednesday that the growth of tablet ownership must be addressed throughout business.
72 percent of companies invest in editorial, creative talent
More than 70 percent of companies are looking for editorial or creative professionals to boost web marketing campaigns.
Brand awareness, engagement, recruiting boosted by social media
Social media marketing has helped companies boost brand awareness, engagement and recruiting.
Facebook, Twitter, YouTube named as top three social channels
Facebook, Twitter and YouTube are considered the most important social media marketing channels, Booz & Company found in a recent study.
Google makes improvements to Analytics
Marketers can now track regionalized search query metrics with enhancements made to Google Analytics.
Amazon Kindle Fire tablet may be Apple’s first major challenge
A leaked inventory and sales report from Amazon shows that the company has pre-sold 250,000 units since opening pre-order five days ago. Mobile marketers should take note.
Google adjusts AdWords Quality Score to focus on landing page quality
Google has adjusted Quality Score determinants for AdWords to reward pages that maintain high-quality landing pages.
Nielsen: Social media dominating mobile, desktop web use
Social media marketing has become a competitive necessity, and results from Nielsen’s Social Media Report further demonstrate that.
New Facebook analytics help marketers track social mentions
The addition of Insights to Facebook brand pages provides companies with greater analytics into the success of their social media marketing campaigns.