Study uncovers story behind the Facebook Like
Facebook users who choose not to Like brand pages have many reasons, but a lack of quality content is at the top of the list.
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L’Oreal turns to content marketing to target U.S. audience
L’Oreal will implement content marketing over the next year aimed at improving conversion and appeal to consumers in the U.S.
Social media marketing drives in-store shopping
A new report from Crimson Hexagon and the New York University Stern School of Business’ Center for Measurable Marketing found that social media marketing can help increase in-store traffic.
Socially engaged consumers spend 20 to 40 percent more than other customers
Bain and Company recently reported social media users who engage a business spend to 20 to 40 percent more money with those companies than the average customer.
Half of consumers more likely to make purchases when brands have mobile websites
Half of consumers are more likely to make purchases from a company that has a website optimized for mobile access.
iPhone top handset, Android top OS, comScore finds
ComScore’s MobiLens report found that Android is the most popular operating system and the iPhone is the most popular individual handset.
Women more responsive to reviews on the web
Women are more likely to rely on user-generated reviews and other content to make decisions regarding new purchases.
New Google+ features aimed at ensuring privacy
New privacy controls allow Google+ users to lock posts and other content prior to sharing them, and marketers should note that new features might make the platform more appealing to consumers.
Steve Jobs’ death draws reactions around the web
The death of Apple founder Steve Jobs generated substantial web activity and an outpouring of thoughts from leaders, such as Google CEO Larry Page, Facebook founder Mark Zuckerberg and President Obama.
Tablet users spend 48 percent more time online than other consumers
Social media marketing and SEO campaigns must consider tablet users, who spend nearly 50 percent more time on the web than other consumers.