News

A study found people consumers are using more sources than ever to pick the very best product, which gives brands more opportunities to reach them.

Simple brands have an edge over complex competitors, and their content is an essential part of winning buyers over.

Can businesses still be successful without advertising? Mark Zuckerberg said they can, and are, on Facebook in Thursday’s Q&A.

A study finds social media is having a big influence on consumers’ purchasing decisions and brands need to be there with smart social content.

Holiday marketing strategies apply to brands across verticals because there’s a lot more buying in general at the end of the year.

Penguin and Panda: Old news? Our latest marketing cartoon ponders whether brands finally *get* content is best for SEO. Marketing #TWIT

Feeling the crunch-time stress of planning your holiday marketing strategy? There’s still time to repurpose content and reach prospects and leads before the end of the season.

Google recently announced it updated its Pirate algorithm to crack down on sites pirating content.

Want to hold onto contacts from trade shows? Make sure you have a content marketing strategy in place to supplement your real-world efforts.

Most marketers are not considered ‘modern,’ according to this study by Oracle, but there’s still time to evolve.