Search engine marketing spend will grow to exceed $19 billion
Econsultancy’s State of Search Marketing Report 2011 reveals that search engine marketing will grow 16 percent in 2011.
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Econsultancy’s State of Search Marketing Report 2011 reveals that search engine marketing will grow 16 percent in 2011.
A report from Outbrain indicates that search engines are still the leading traffic drivers to content sites.
Redbox is national DVD rental brand with local focus, and it survives while giants such as Blockbuster have fallen. Its director of partner marketing attributes some of this success to social email campaigns.
Google has launched its DoubleClick DS3, and at ad:tech San Francisco, the search giant walked attendees through its new Multi-Channel Funnels Analytics.
At ad:tech SF, search engine optimization experts talked about content and conversion.
At ad:tech SF, Arianna Huffington cited local, social and journalistic content as key to engagement.
The latest figures from comScore indicate that Google’s search share is flat, while Bing is gaining ground.
As the internet landscape evolves toward a more social space, search marketers remind businesses it pays off to use SEO anywhere they publish content on the web.
Some ad:tech experts say the No. 1 mistake internet marketers make is failure to research their target audiences.
The early buzz at ad:tech SF indicates social search will dominate.