Google announces local product search for Place Pages
Local marketers can now promote their real-time local inventories to Google users.
News
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Survey says social media marketing boosts exposure, traffic and search
A new report reveals that 72 percent of brands see increased traffic from social media marketing.
Facebook says Likes lead to ecommerce
Facebook executives claim that ecommerce sites are seeing revenue gains from the Like button.
Want Facebook Likes? Study says keep post keywords simple
A study from Buddy Media explores what to post on Facebook to encourage social sharing and Likes.
Americans search for news on portals and social sites
Content marketers should take note that news is in demand, with more than half of online news consumers taking to search engines to find breaking headlines each day.
Twitter’s new search-friendly homepage: Better brand discovery
Twitter seems to be rolling out a new homepage that encourages users to “search their interests.”
LivingSocial raises $400 million: A good sign for local marketing
Businesses should take note that LivingSocial just raised $400 million in funding, indicating the growing platform is a viable way to reach consumers – and that local marketing meets a rising demand.
Bing gains ground among IE9 users
It seems that consumers who have the most up-to-date version of the company’s Internet Explorer are also opting to search with Bing, and search marketers should take note.
B2B brands embrace social marketing, LinkedIn most valuable
B2B marketers are increasingly adopting social media marketing, and the majority say LinkedIn is the most important social channel.
AOL turns to full-time newsroom writers for online content: Marketers to follow suit?
Earlier this year, AOL outlined an aggressive content marketing plan, and now the company says it will be using full-time writers to ensure that quality content is delivered.