Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Although many forms of advertising and marketing have taken a hit because of the economy, a new mid-year survey finds that companies continue to spend on online marketing efforts like search engine optimization (SEO). In the mid-2009 Client-Agency Economic Outlook Report from Reardon Smith Whittaker, companies appear to continue to be shifting marketing dollars from… Read more »
With Twitter and Facebook taking on real-time search and rumors that Google will soon do the same, there will be an increasing need for companies to learn how to use search engine optimization (SEO) to attract people looking for up-to-the-minute results. With this in mind, Mike Dobbs writing at Mashable says there are a number… Read more »
Many businesses feel they need to choose one specific online marketing strategy to help increase their online visibility, but at least one expert says it’s not about search engine optimization (SEO) or paid search – but a more "holistic" approach. In a column for Marketing Pilgrim, Al Scillitani of Marketing Don compares an online marketing… Read more »
Although most companies turn to search engine optimization (SEO) to increase their traffic because of a lack of online visibility, there are some firms that have begun using the tool to try to downplay negative press. A piece on ClickZ notes that Washington-based search engine optimization (SEO) company Visible Technologies has launched a new service… Read more »
With summer vacation season just around the corner, some travel locations are already gearing up for an influx of visitors, but one Michigan company is using search engine optimization (SEO) to help boost the online visibility of some prime vacation spots. The Michigan Business Review reports on Coast 2 Coast Vacation Rentals, an Ann Arbor-based… Read more »
A growing number of companies are using online marketing tools like search engine optimization (SEO) to help increase traffic to their sites but one expert says that an SEO campaign must also consist of quality content. Next week Sean Jackson, CEO of content optimization company Ecordia will be speaking at a DFW Search Marketing Association… Read more »
The real estate market has taken a hit during the recent economic downturn, but with the help of search engine optimization (SEO) some real estate agents might be able to overcome the depressed housing market. On Top Results, a North Carolina-based online marketing company says it is adding a variety of online marketing services, including… Read more »
A growing number of industries are using search engine optimization (SEO) to help increase their online visibility, but one company says the best way to increase website traffic is to create original content year round. In a recent white paper, HRmarketer.com says that creating a well-designed and optimized website is an essential part of lead… Read more »
In recent months it appears that that the world of journalism is using search engine optimization (SEO) to help draw attention to their articles and now a group of online news outlets have taken another step in increasing their online visibility.
A growing number of websites are using tools like search engine optimization (SEO) to help increase traffic but just throwing content up on a site doesn’t work according to one expert. Writing for SearchEngineWatch, Hernandon Hasty says that websites not only need "tons" of quality content to help with their search engine optimization (SEO), but… Read more »