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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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SEO-related jobs on the rise

With so much competition online for leads, an increasing number of companies both big and small are turning to search engine optimization (SEO) to help raise traffic, and new figures show that many are looking for help in providing quality content to help boost SEO. According to the July Online Work Index from freelance job… Read more »

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Digg may not be helping your SEO

Websites looking to increase traffic and search engine optimization (SEO) are often told to get as many links to their content as possible, but it now appears that getting a link from popular social news site Digg may not help SEO. Earlier this year Digg released its DiggBar, a toolbar and URL shortener that the… Read more »

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Keyword popularity may prove that recession is ending

Websites looking to increase their visibility and search engine optimization (SEO) tend to use popular keywords to help boost traffic, but according to one of Barack Obama’s economic advisors, the drop in popularity of one keyword might mean the economy is poised for a rebound. The political website Politico reports that Larry Summers, the former… Read more »

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Content creation is essential part of SEO, online marketing

Small businesses can use the power of the internet to help level the playing field with large corporations, and according to one expert their best option is to use search engine optimization (SEO) in addition to creating and marketing original content on their sites. In his small business column for USA Today, Steve Strauss writes… Read more »

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News website says it is using SEO

It appears that a growing number of media organizations are using search engine optimization (SEO) to help increase traffic to their sites, and some are even admitting to readers that they’re using the technique to improve search engine rankings.

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SEO content should original, relevant

It’s clear that original content is an important part of a good search engine optimization (SEO) strategy, but as more and more information proliferates the web, it is also important that this content is relevant to what people are searching for. In a post on Marketing Pilgrim as part of its SEM Scholarship contest, Frankie… Read more »

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SEO best practices were learned in childhood

With a growing number of businesses using search engine optimization (SEO) to increase their online visibility, many are trying to figure out exactly how to make it work for them, but according to one expert, everything you needed to know about SEO best practices was learned in kindergarten. In a piece for ClickZ, P.J. Fusco… Read more »

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