Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With a growing number of people using sites like Twitter, one expert says it’s not enough for a company’s website to be search engine optimization (SEO) friendly, it must also be social media friendly. In a post on the Online Marketing Blog, Lee Odden writes that many companies lose out on sales because their websites… Read more »
When choosing to use online marketing some companies struggle with the decision to use either paid search or search engine optimization (SEO), but one group says it depends on who the target audience is. Online marketing company Oneupweb writes on its StraightUpSearch blog that companies should really invest in both paid and organic search, but… Read more »
Some people are still of the mindset that search engine optimization (SEO) is all about getting the most keywords onto a page as possible, but there appears to be a backlash against this from a growing number of SEO experts. In a post for Search Engine Journal, David Risley writes that content should be written… Read more »
It appears that search engine optimization (SEO) isn’t just for companies looking to increase their visibility in a positive sense, but it can also be used to potentially embarrass some industry executives – as one environmental group is discovering. SEO company bigmouthmedia points out that Greenpeace is using the power of search engine optimization (SEO)… Read more »
There was a time when many believed that social networking was just a fad that would only be used by the young, but as its popularity continues to grow it is becoming a major part of many companies’ o
A growing number of people are getting their online content on their mobile devices which means that some companies may want to consider shifting budgets to mobile marketing. DMNews reports that the Mobile Marketing Association announced at its MMA Forum in New York this week that although mobile marketing only made up 1.8 percent of… Read more »
Over the years many search engines have tried and failed to fight Google for industry supremacy, but early statistics appeared that Microsoft may have fired the first shot over the bow of the mighty G
Many have said that the newspaper is a dying industry as more and more readers get their news on the web, but in an attempt to keep themselves relevant some papers are turning to search engine optimization (SEO) to draw in traffic. ChicagoNow is an endeavor undertaken by the Chicago Tribune which it says is… Read more »
A lot of articles have already been written about the merits of Microsoft’s new "decision engine" Bing and how it could potentially change search engine optimization (SEO) but according to one expert, Bing has a major flaw – it’s too easy. Writing for MediaPost’s Search Insider blog, Steve Baldwin says that Bing may be committing… Read more »
With the world of online marketing coming into its own in recent years, companies of all kinds are using tools like search engine optimization (SEO) to market their products – but according to one expert, they should be wary of "SEO charlatans." Writing for Furniture World Magazine, Katherine Andes says that the popularity of search… Read more »