Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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With many people turning to the internet and search engines for information it’s no surprise that many industries are turning to search engine optimization (SEO) to increase visibility, but one website encourages governmental agencies to do the same. In a piece for OhMyGov.com, Alex Pinto writes that .gov sites may want to consider a number… Read more »
As more Americans go to the internet to watch some of their favorite shows, the line between television and computer is blurring and one industry expert says TV needs to embrace search engine optimization (SEO). In an interview with Media Life magazine, Greg Kahn, senior vice president of strategic insights at Optimedia, says that shows… Read more »
The search engine world just got more crowded today as Microsoft unveiled Bing, which it calls the first step in quickening search while returning better results.
Microsoft is calling Bing a
A new report from McAfee may cause some search engine optimization (SEO) experts to rethink which keywords they use as some are seen to be closely tied to malware.
Yesterday Microsoft finally unveiled its much-hyped search engine, Bing, which the company says is the first step to moving beyond search, but according to one expert it will also mean a change in search engine optimization (SEO). In a blog post on the Forrester Research website, vice president and principal analyst Shar VanBoskirk says that… Read more »
It’s no secret that the auto industry is struggling during the recession, but in order to help make itself more visible to those still looking to buy vehicles, one Massachusetts car dealer is turning
Just like everything else on the internet, the world of search engine optimization (SEO) is in constant flux and nothing exemplifies that better than the agenda at this year’s Search Engine Strategies (SES) Toronto. Although using appropriate keywords and other search engine optimization (SEO) strategies that have always been a part of the technique continue… Read more »
The ongoing recession has many companies considering cutting back on their marketing efforts, but those who stick it out position themselves to benefit from reduced competition.
A survey rele
Although the weakening economy has hurt almost all forms of marketing, a new report finds that online marketing was one of the few bright spots last year.
According to the report from TNS Med
A new report from Gartner notes that ecommerce website may be better suited spending their budgets on items like search engine optimization rather than a custom website. According to the report, these sites may be able to save up to 35 percent by purchasing off-the-shelf products rather than custom building a website or other development… Read more »