Many businesses think they don’t need to use search engine optimization (SEO) because they don’t work in the tech industry or have any service related to the web, but a California paving company is showing that every industry can benefit from SEO.

Majestic Interlocking Paving, a brick paving company based in Walnut Creek, California, has signed on with MorePro Marketing for a search engine marketing (SEM) and search engine optimization (SEO) campaign to help increase leads for the business.

Because Majestic does most of its business in the Northern California region, MorePro says the challenge will be to use a combination of search engine optimization (SEO) and paid search to generate leads in a localized area.

Although the U.S. Small Business Association says that small businesses make up 99.9 percent of all businesses in the U.S., many of these companies are missing out on the opportunity to increase their online visibility through search engine optimization (SEO).

In a recent post for Search Engine Land, Hanan Lifshitz, CEO of Palore, said many in the search engine optimization (SEO) industry believe the small business category is saturated. But his company’s research shows that there are still a large number of SMBs not using online marketing.