With a growing number of businesses using search engine optimization (SEO) to increase their online visibility, many are trying to figure out exactly how to make it work for them, but according to one expert, everything you needed to know about SEO best practices was learned in kindergarten.
In a piece for ClickZ, P.J. Fusco writes that some of the best life lessons we learned in kindergarten can be translated to a search engine optimization (SEO) campaign – like learning to share.
Fusco says that companies looking to increase search engine optimization (SEO) should share content and data with everyone on the web. Doing this with optimization in mind will likely lead to a variety of links back to the site, she says.
Just like in kindergarten, Fucso says sites looking to increase search engine optimization (SEO) shouldn’t take things that aren’t theirs. In the adult world of SEO that’s called plagiarism.
"Plagiarism isn’t a compliment; it’s contemptible behavior," she writes. "If you take a thought and make it unique to your circumstance to make it your own, originality is reborn."
It is likely that plagiarism would actually negatively affect a website’s search engine optimization (SEO). In an interview with OBSNews.com earlier this year, Bruce Clay encouraged sites to use original content for some of the reasons outlined by Fusco. By creating original, compelling content, Bruce argued, a site not only increases the likelihood of being found through a search engine, but may increase the chance that their content will go "viral."
