When companies decide to use search engine optimization (SEO) to increase their online visibility by choosing an outside company they may consider taking a hands-off approach, but a new survey seems to indicate that’s not what SEO companies want.

A new study from Search Engine Roundtable finds that almost all search engine optimization (SEO) companies want their clients to have some interaction in the process. In fact, only 3 percent of respondents said they would like no interaction.

An overwhelming 84 percent said they feel client interaction is an important part of a search engine optimization (SEO) campaign with another 12 percent saying that a little interaction would be fine.

With a growing number of businesses turning to search engine optimization and other online marketing tools, it will increasingly become important for them to get involved in the process.

In a recent interview with Forbes, Anthea Stratigos, chief executive of media research company Outsell, said her company believes that businesses will shift $64 billion in marketing from traditional outlets to online marketing tools by the end of this year.