The Bing/Yahoo deal that was announced earlier this year is likely to create a shift in search engine optimization (SEO) and online marketing when it is finalized next year. For companies that rely on placing high in search engine results pages, this might mean they will need different webpages for different search engines.
Although the Microhoo deal still has many hoops to jump through before being finalized, many are already considering how it will affect their company’s search engine optimization (SEO), especially as Bing has made minor in-roads to Google’s search engine supremacy.
In an interview with Advertising Age, Danny Sullivan of Search Engine Land, said the market share that a Bing/Yahoo deal will have means companies will likely have pages optimized for different search engines.
"You’d effectively have two pages, one for Google and one for Bing," he told the magazine.
However, businesses likely won’t have to change their search engine optimization (SEO) anytime soon. In addition to the months before a Microhoo deal is finalized, the agreement between the two companies will likely be looked at by the U.S. Justice Department to make sure it doesn’t break antitrust laws – something that caused Google to back out of a previously proposed deal with Yahoo.
