The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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SEO controversy roils search marketing world
A prominent web designer’s diatribe against the practice of search engine optimization (SEO) has caused a firestorm of criticism from the industry, with many saying that the designer grossly mischaracterized t
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Search world could continue to consolidate, simplifying SEO
Recent comments from the CEO of Ask.com’s parent company suggest that the faltering search engine could be bought by one of its larger competitors. Ask.com runs a distant fourth place to Google, Yahoo, and Bin
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Goliaths step in to social search market, but David’s been there for awhile
The recent announcement of Twitter’s agreements with Google and Microsoft to provide access to the microblogging service’s data in real time has set tongues wagging in the world of search engine optimiza
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Search engines present tough challenges for local SEO
Experts say that users searching for localized information are more or less taken care of by search engines already, and that search engine optimization (SEO) efforts are better focused elsewhere. Matthew Berk, an o
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No shortcuts to effective SEO: Yahoo ends paid inclusion program
One of the last holdovers from a bygone era of search marketing is due to fold at the end of the year. Yahoo’s Search Submit program will be phased out by January of 2010. Yahoo CFO Tim Morse, speaking to repo
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SEO is one of the ‘most effective’ online marketing techniques, says NY Times
Although the advent of real-time search could throw the industry into flux, experts say that search marketing techniques like search engine optimization (SEO) are still the biggest business on the web. Miguel Helft,
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Internally-managed SEO requires strict oversight
Experts say that the process of providing search engine optimization (SEO) in-house can be challenging to a corporate structure. Aaron Bradley, writing for Search Engine Land, asserts that effective SEO requires con
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Let it SEO, let it SEO, let it SEO
Search engine optimization (SEO) is still an option for marketers looking to increase their online profiles over the holiday season, says Chris Boggs, writing at Search Engine Watch. Boggs argues that not only is se
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