The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google patents new algorithm to provide pattern-recognizing search results
While the concept may sound simple, it took some of the best brains at Google to come up with it, and it’s valuable enough to warrant a U.S. patent. Google’s recent associative search algorithm groups re
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Just that little bit quicker: Google “caffeine” to boost search speeds
Search engine optimization (SEO) professionals can get a little bit closer to effective real-time search capabilities with the advent of Google’s new, speedier search engine, currently known as "Caffeine.
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Fall season premieres make SEO easy for video sites
Dozens of TV shows on all of the major networks premiered earlier this fall, driving sizeable gains in traffic for video streaming and associated websites, according to a study from comScore. Alert search engine opt
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NFL, travel information to be integrated with Bing results
Although competitor Google still dominates the market, Microsoft continues to aggressively add features to its Bing search engine, most recently integrating travel information and NFL data into natural search result
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Chinese search giant Baidu lowers outlooks, SEOs wonder if outsiders will take advantage
While Mountain View, California-based Google is the unquestioned ruler of most of the world of internet search, the picture is very different in China, where local powerhouse Baidu is on top. But the
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SEOs on edge as Microsoft-Yahoo deal is put on hold
The world of search engine optimization (SEO) was watching closely this Wednesday as Yahoo filed documents with the Securities and Exchange Commission saying that the deal to merge their search technologies with tho
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New features for Google custom search expanding boundaries of SEO
Mountain View, California-based Google has added several new features to its custom search engine that create new opportunities for search engine optimization (SEO). Custom search, which businesses can use to search
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Open Directory Project: Should SEOs bother?
Few players in the world of online search are as simultaneously anonymous and controversial as DMOZ, the open directory project. Essentially a human-constructed search engine, DMOZ has made its share
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