The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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As print outlets crumble, more journalists working in SEO
With newspapers laying off workers and buying out others as their advertisers move online, many talented writers and former journalists are following the ads to the internet. Search engine optimization (SEO) is one
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Naming conventions: Why SEO matters when naming products
In times past, businesses only had to think of a catchy name that nobody else had taken and voila! The product’s name was successful. Today, however, search engine optimization (SEO) demands that more care and
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International targeting: A unique challenge for SEO
Search engine optimization (SEO) can be a powerful tool for firms looking to expand their business beyond the boundaries of a single country, but as with any new market, there are different rules for international s
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Google pushes SEO into the video age with embedded player
Search giant Google earlier this month debuted an upgrade to its main search function that allows advertisers to embed YouTube videos into their successfully placed ads.
This could affect no
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This could affect no
For companies looking to go international, global SEO may be necessary
Although it might be easy to forget sometimes, most of the world speaks a language other than English. In this global online marketplace, companies that want an international appeal may want to consid
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Online shirt company sees traffic increase through SEO, word of mouth
A growing number of companies are turning their attention to search engine optimization (SEO) as a way to increase traffic to their site in the hope of building sales. And for one online shirt company, SEO is one of
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Compelling content is ’95 percent’ of good SEO
Businesses put a lot of thought into their search engine optimization (SEO) and how the algorithms work for different search engines, but one expert says having good, compelling content is one of the biggest steps t
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Sow the seeds for success with online marketing, SEO
As the economy headed south, many businesses have had trouble staying afloat, but those who have used online marketing techniques like search engine optimization (SEO) have seen good results, which leads one expert
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