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    SMX East experts on Panda-proofing content marketing

    The experts at SMX East shared insight on how to make SEO content marketing Panda-friendly to boost search rankings and prospect engagement.

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    Create content marketing advocates to boost SEO and social visibility

    Maximize the reach of your content marketing efforts by taking simple steps to encourage social users to share. Your content will gain more exposure in search and social channels and as one of Brafton’s clients shows, social traffic is sometimes better traffic.

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    Six tips for better link building: SEO insight from SES San Francisco

    At this week’s SES San Francisco conference, search experts have offered some great insight on how you can drive links to your site.

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    Recovering from Google’s Panda updates, made simple

    A CEO of a company recently came to Brafton with some post-Panda woes, and after putting some content marketing strategies in place, we’ve seen the site’s traffic climb.

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    Are +1 and Facebook ‘Likes’ inherently flawed?

    Would a “Dislike” button be a complete content marketing nightmare, or can you see potential advantages from this type of feedback? We explore the potential value of negative ratings alongside positive ones in this marketing blog.

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    Can Google+ bring better social traffic? (A Brafton-specific case study)

    Google+ is quickly proving its worth as a social traffic driver, and a look at our data suggests the network is especially worth marketers’ time because of the quality of the traffic it delivers.

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    The new gold rush is about to begin: Five ways Google+ could impact search and social marketing

    As we await the official launch of the Google+ business platform, here are five ways Google+ could impact search and social marketing.

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    Three Free Analytics Tools to Find Your Most Valuable Content Pages

    With any content marketing strategy, measuring ROI can be difficult and confusing. We outline three free tools to help identify your most valuable content pages and gain directional insight on further marketing investments.

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    Quantity vs. quality: What wins with Twitter following?

    Here are some insights and tips to get the right Twitter followers.

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    The Google+ project and social marketing: Social sharing redefined?

    As a social marketer, my first impression is that Google+ has potential to be just as important for social media interaction as Facebook.

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