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    Your Facebook Marketing Guide Part 1: Acing the basics with Timeline

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    This blog series will cover how to run a successful Facebook campaign with Timeline – from interactive content to promotions. In part one, we cover the basics of a Timeline-friendly strategy.

    July 4th Sales demonstrate value of seasonal content marketing campaigns

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    With July 4th nearly upon us, dedicated website content can help companies drive relevant traffic from searchers.

    Conversion boot camp: Measure and optimize CTAs for ROI

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    Conversion optimization is essential to get the most out of your website. It’s important to measure and update CTAs based on what’s performing best for your brand.

    How can I create stronger calls to action around my website content? (video) – 3rd Thursday Tip

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    Brafton offers conversion optimization tips in this month’s Third Thursday Tip video. Learn about how to put stronger calls to action around website content.

    Industry buzz and Google trends create new words: Make them work for you and web search

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    Content writers should take advantage of emerging industry words to better communicate with their target audiences and establish brands as thought leaders.

    How interactive Twitter posts drive more (relevant!) website traffic

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    Interactive Twitter marketing can turn your followers into site visitors and (hopefully) leads.

    The four P’s of marketing to win leads through website content

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    Focusing on Product, Price, Promotion and Place can help your content marketing strategy drive online conversions.

    Brafton’s content marketing poll results: Marketers find frequent, high-quality website content drives lead generation

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    A poll of marketers conducted by Brafton found that many using content marketing have seen marked improvements in their lead generation capability and the quality of their leads. Based on positive results, marketers anticipate investing more in custom content this year.

    Your local SEO blueprint: Make content marketing drive local SEO [Infographic]

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    Content marketing tailored to regional audiences boosts local search visibility and keeps the focus on engaging users.