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#WAM: Demographics Madness

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In this Web Analytics Monday (#WAM), we dig into the demographic profiles of your visitors and learn how to tease out actionable insights.

The Content Marketing Weekly: SEO, Facebook and tangential content on a platter

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Expert SEO tips, super fast Facebook ads and why “boring industry = boring content” isn’t a thing.

How to win at B2B content marketing in 2019

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Consider this the definitive guide for developing, executing and measuring your B2B content marketing strategy.

Content marketing on Instagram: 5 things you need to know

sep

Here are 5 concepts you need to know about marketing on Instagram.

The Content Marketing Weekly: Putting customers, machines and analytics to work

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Sharpen your pencils and take notes.

Countdown to success: 8 key skills every content marketer should have

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What skills should you have, and what things should you be brushing up on to maintain your brand’s competitive edge?

Artificial intelligence + content writing: What happens next?

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Will AI fully replace content writers, or is there a symbiotic relationship marketers can capitalize on?

#WAM: What are campaigns and why would you use them?

sep

Here’s how to use Google Analytics campaigns for all your content marketing initiatives, big or small.

The Content Marketing Weekly: Throw out the bad, optimize the good and think BIG

sep

Write headlines for mass appeal, scrap content that fails and differentiate yourself through great marketing.