The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Feb 23, 2023 Content People Podcast Meredith Farley

Content People: Leadership, Emotional Labor and The Truth About Quitting

Dina Denham Smith, founder and CEO of Cognitas, is more than just a coach. Chatting with host Meredith Farley, Dina discusses how to handle the ups and downs of leadership and why people are people (no matter the in

Feb 21, 2023 Content Strategy Chad Hetherington

What Are The Most Effective Marketing Strategies Right Now?

Marketing has come a long way, even in just the last decade. This begs the question: What are the most effective marketing strategies today, and why do they work? Let’s find out.

Feb 20, 2023 Content Strategy Jeff Keleher

Your ‘Totally’ Top Guide to the All-Time Best ’90s Marketing Campaigns (Infographic)

Take a walk down memory lane with these totally bodacious ‘90s marketing campaigns.

Feb 17, 2023 Content Marketing Jessica Wells Russell

7 Health Care Content Marketing Strategies That Actually Work

Seven percent of all Google searches are health-related – does your brand offer content to answer the call?

Feb 16, 2023 Content People Podcast Meredith Farley

Content People: Careers, Communication and Finding Cheat Codes

Ellen Gillis, founder of Gillis Group, joins Meredith Farley to chat about careers, communication and coaching.

Feb 15, 2023 Content Distribution Madelyn Gardner

Google SERP Feature: A Visual Guide (Infographic)

SERP never stays still for long, and we’ve gathered the best optimization tips for every feature you’ll use this year.

Feb 13, 2023 SEO Madelyn Gardner

What Are Outbound Links and How Do They Impact Your Site’s Rankings? (Infographic)

If your website isn’t ranking like you feel it should, maybe it’s time to check your outbound links and ensure they’re helping you.

Feb 10, 2023 Social Media Madelyn Gardner

Social Advertising Benchmarks for 2026

Social media has only grown in popularity and importance for advertisers all over the world. Here are some Facebook benchmarks to strive for in 2023.

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