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    Five free SEO tools for the frugal marketer

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    Specialists can offer custom consultancy and analytics, and there are a number of free tools on the web that can help marketers understand the benefits of their organic search campaigns.

    Content marketing and copyrights: Protect your words (and search ranking)

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    Once you’ve put in the time and resources to develop custom web content, copyright your content to make sure your site – and your brand – get the ranking and relevant traffic you deserve.

    2011: The Year of Mobile Convergence – Prepare for the Experiential Marketing Explosion

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    Between major strategic alliances in mobile and new technologies like NFC appearing in smartphone hardware, 2011 will be a catalyst for mobile marketing and connected experiences.

    Google Instant’s impact on search: Beneficial or distracting?

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    Brafton business development executives Max Christopoulos and Thadd Palmer examine the effects of Instant on search (and draw different conclusions).

    Nokia and Microsoft, A Mobile Marketing Partnership Made in Heaven?

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    Rumors have been escalating this week about a partnership between cellular phone titan Nokia and rising search player / global software leader Microsoft.

    Planning for Content Marketing Success: Part 2

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    Appropriate targeting and search engine optimization are critical to bringing convertible traffic to your website.

    Planning for Content Marketing Success: Part 1

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    It’s important to set a winning strategy for content development before you even push it live, and good writing is a source of success.

    Is AOL’s SEO content strategy ‘wrong?’ We say good writing makes it ‘right.’

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    This week, Business Insider leaked AOL’s "master plan" indicating that the company is going to invigorate its approach to content this year.

    Tablets Aplenty: The Challenge of Adapting Content for Multiple Screens

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    If you work in news or another content-centric pursuit, you've probably come across the common dilemma of our internet-engulfed times: making content accessible and beautiful for multiple devices (and multiple…