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    Video marketing is for your audience – Not your inner Orson Welles

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    Effective storytelling is key when creating successful video content, but it cannot come at the expense of the writer’s vision.

    Is Your Content Marketing Strategy TOO promotional?

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    Businesses may think they need blatantly promotional brand content to fuel conversions, but organic information is often a better approach.

    Twitter Event Logistics Guide – 23 Tips for success

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    To keep social media marketing fresh and engaging, brands should consider hosting live events like Twitter chats.

    Make your sources ‘say what they need to say’

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    Content marketing doesn’t need to become stale after obvious sources are exhausted – dynamic strategies explore new, relevant leads.

    Content Marketing Recap: August 2013 (Video)

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    August delivered insights on Authorship, SEO ranking signals and the value of video, and Brafton’s tips help you boost your content strategy.

    Why it’s time for marketers to embrace Authorship

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    Authorship is a way to establish credibility and build transparency – two advantages your brands should grab.

    A travel writer’s journey: Closing the distance between readers & sponsors

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    Travel writing is a balancing act between roping in readers and satisfying sponsors, but good judgment and creativity keeps both happy.

    In defense of Facebook: Why the network IS alive & well

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    Brafton recently published an article explaining the value of Facebook as a marketing solution. It was met with friendly banter.

    4 reasons why Facebook isn’t dead

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    Some think Facebook will fall as newer platforms rise to fame, but there are reasons why the site still counts for social marketing success.