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    Top 10 Ways to Focus on the User

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    As SEO continues to evolve and user experience plays a greater role, there are several ways marketers can adjust their sites to make them more user-friendly.

    Content marketing recap: October 2012 (Video)

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    Looking for ideas on how to update your content marketing strategy? Insights on October’s biggest industry developments can help you build winning campaigns.

    Don’t trick or treat, pin to win! How an ecommerce Pinterest contest drove results

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    Our “Spooky Beauty” Halloween contest with Beauty Bridge shows how to create a Pinterst contest that promotes products, wins new followers and attracts website traffic.

    In defense of ghostwriting

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    Not everyone can write easily or well, but that doesn’t mean their stories and insights aren’t worthy of circulation.

    Should I use static or dynamic URLs for site content? [Video]

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    Static URLs may not be necessary for SEO, but they’re definitely more user friendly than dynamic URLs.

    10 Twitter layouts to inspire your social marketing

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    Twitter’s latest profile redesign gives marketers a new option for highlighting their brands’ personalities.

    A place for posture: Staying cool on Facebook

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    Social media is all the rage for marketers, and although it’s a powerful tool, it is inherently superficial, and operates through distinct channels that must be understood in order to maximize its benefits.

    Street smarts: Google+ or Facebook for brand engagement? [Video]

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    In this video, Brafton polls people on the streets of Boston to find out whether they prefer Facebook or Google+ and why the engage brands on social media.

    Content marketing recap: September 2012 (Video)

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    In this video recap of the biggest content marketing news in September 2012, Brafton highlights industry updates and provides insights on how your content campaign can keep up with the latest best practices.