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    How to convert online conversation into digital content – 3rd Thursday Tip

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    Brands can use social chatter as inspiration for their ongoing content marketing strategies. Here’s how:

    CapWest connects with customers through educational content [interview]

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    CapWest President and CEO Monte Robbins explains why he turned to custom web content to improve home buying for every American.

    Successful auto video marketing breaks the ‘car salesman’ stereotype

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    Auto brands that focus on storytelling over car features often produce more viral-friendly and engaging video content.

    Content Marketing Recap: July 2013 (Video)

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    No summer vacation for content marketers looking to get an edge: July’s industry insights from Brafton can fuel stronger content strategies.

    #Royalbaby backlash: How not to ride social trends

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    There may be a simple explanation for the public recoil at brands’ real-time social media marketing campaigns surrounding the royal birth.

    Keywords: Why they love you and leave you

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    Every SEO knows the sting of a failed keyword relationship – an outcome that can be avoided when you recognize the signs.

    A lesson in how NOT to engage in social media marketing

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    Marketers might lust after celebs’ follower counts on Twitter, but they should avoid certain behaviors that have proven to be social fails.

    The team behind the Reddit Insight tool talks UX [interview]

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    Brafton shares some content UX insights from the team behind the Reddit Insight tool, a platform that organizes the popular sharing platform by user context.

    Quality content is first step toward user engagement

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    Content Marketing must close the knowledge gap between the brand and its customers. Learning to tell a story through content is key.