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    Panda versus Penguin, and user-focused content marketing to safeguard against the Google search zoo

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    Google’s latest Penguin algorithm targets webspam, while Panda focuses on site content. But SEO marketers should note that both aim to deliver high-quality results to users – and content marketing drives success in the Google zoo.

    Three content marketing campaigns that go green for Earth Day (the right way)

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    Earth Day falls on April 22 every year. These three content marketing campaigns approach the related web trend the right way by using the holiday to infuse an element of timeliness into their web marketing campaigns while sticking to information that’s relevant to their target audiences.

    Spring cleaning for your content marketing strategy: Get organized with an editorial calendar

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    Keep your content marketing strategy organized with an editorial calendar. It will help you sustain frequent updates and ensure you’re ready to work timely content into your mix.

    The Three Stooges of SEO Consultancy When it Comes to Successful Content Marketing

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    SEO experts may know content is key to search visibility and other internet marketing goals, but not all consultants are on the same page. Don’t let Larry, Moe or Curly get in the way of your content marketing campaign.

    Six tips to make Google+ drive SEO and social success for your business: Insights from ad:tech San Francisco

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    At ad:tech, Google’s Rikard Steiber talked about how Google+ marketing can run circles around other search and social campaigns, and explained what you need to do to take advantage of the search giant’s social thread.

    An inside look from Google: How you can use Google Analytics Social Reports to boost your bottom line

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    At SES New York, Google Analytics insiders offered tips on using social reports to maximize social media marketing.

    Six tips for landing page user optimization that will drive conversions

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    These tips for user-friendly landing page optimization can boost SEO, but – even more importantly – they can help encourage website conversions.

    The three E’s of successful content marketing: Engage, Educate, Earn

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    Content marketing is on the rise, and businesses that want to leverage custom content to generate leads and sales should focus on on strategies to engage, educate and earn.

    Personal social search 101: Insights from Google and Bing on modern SEO at SMX West

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    At this week’s SMX West conference, experts from Google and Bing shared info on everything marketers need to know about social search and personal results. The experts offered best practices for being visible in the dynamic search space.