The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Are Lead Magnets? 3 Ideas To Bring Your People In
A lead magnet attracts your customers. Here’s how to make this little bit of mad science work for your business (plus a few ideas to start you off)!
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Get Inspired by These Noteworthy B2B Blog Examples
B2B blogs are an effective way to connect with potential customers and share your expertise. Get inspiration from this curated list of noteworthy examples.
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Leggo my logo: Designing your brand identity
Your logo design helps define your brand identity. What are you saying about yourself?
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Content Editing vs Copyediting: What’s the Difference? (Infographic)
Content editing and copyediting may seem synonymous, but they tackle very different aspects of the editing process. And each one is crucial to creating quality content.
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Life at Brafton Imitates Art for Kim Mehrtens
Dragons, dramas and a deliberate hand to guide her writing squad. See how Kim Mehrtens, one of our Editorial Managers, brings creative verve to her role at Brafton.
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Content People: Career Plans, Imposter Syndrome and Making Room for Magic
In the fifth episode of Content People, Kimberly Brown — author, advice columnist at New York Magazine’s The Cuts — talks about how to discover clarity in your career path.
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Accessibility in Digital Marketing: How To Appeal To a Wide Audience
Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.
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The Corporate Video Production Compendium: How to Win Business With Video
Corporate video production enables companies to showcase their strengths both internally and externally, gaining traction to win new business.
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