The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The 5 most egregious marketing fails of all time
Don’t do any of this. Be kind to your brand.
The 5 most egregious marketing fails of all time
Don’t do any of this. Be kind to your brand.
How re-optimizing content drove 219% more traffic [success story]
The results: 345% increase in the total number of keywords each page ranks for. 664% increase in estimated monthly traffic value generated from the 5 pages. 219% increase in organic traffic to the 5 re-optimized articles. The client and the problem This story begins much like other stories we see on a daily basis. Our… Read more »
Content marketing trends report for 2019 (ebook)
Does your content marketing strategy track with Google Trends data? What’s rising and what’s falling in digital media appetites? We look at five years of insights to find out.
12 marketing experts give their take on content marketing in 2019 and beyond
As we prepare to say goodbye to 2018, we asked several content marketing experts for their thoughts on the trends, tools and techniques we can expect to see in the new year.
Content Marketing Weekly: Does Google personalize Incognito search results?
This week in the CM Weekly, we review some of Google’s most recent missteps, glitches and potentially worrisome updates. Plus, SEO maintenance!
Survey: This is what marketers really think of chatbots
Chatbots: love ’em or hate ’em? The jury is still out on chatbots over here, which is why we felt it was our moral marketing duty to poll our audience on this heated topic.
How it’s made: A look inside the pages of an eBook
From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making an eBook in the content marketing world.
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