The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Create a Pillar Page That Drives Tons of Traffic (Infographic)
A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
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Content People: Finding Your Full Self With Lisa Marchiano
Lisa Marchiano examines how bringing your full self into personal and professional endeavors can make a huge difference in your life and career.
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20 Creative B2B Content Marketing Examples
Looking for inspiration in your next marketing campaign? Here are 20 B2B content marketing examples to engage your audience.
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7 Compelling Content Marketing Case Studies From JetBlue, IBM, Adobe and More
In need of a little inspiration to jump start your content marketing strategy? Take a page from the big boys and learn from their past successes.
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The Power of Customer Advocacy (and Why You’re The Best One to Wield It)
What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!
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Tips for Lead Generation: Finding Your Brand’s Main Characters
Your brand is a story, and lead generation identifies the main characters. Here are our best tips for finding the right people with the right content.
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Business vs Digital Competition: What’s the Difference? (Infographic)
Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.
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Paddling to those Perfect Sentences with Sonora Birnie
A self-described learning addict, one of our writers never runs out of words — whether they’re onscreen or off. Discover Sonora’s creative joie de vivre at Brafton.
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