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    How a repurposing strategy helps content creators do more with less [Infographic]

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    Marketers are creating more content than ever to fuel their SEO goals, but they could be making SMARTER content with high-quality assets.

    13 Marketing fears to overcome on the Friday the 13th

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    Here are 13 web marketing fears and ideas for how to overcome them.

    Employee Spotlight: Meet Frank, Brafton Programmer

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    If you’re one of our avid readers, you may recognize some of the names and faces of our Brafton.com teammates. But behind the scenes, when we’re looking to improve site […]

    The many hats of Brafton editorial: Hollie talks learning & career opportunities

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    Meet Hollie Heath. As a research associate in our Chicago office, her days are filled with variety – a quality she loves and sought out in a job. Hollie and […]

    Content readers are 566 percent more likely to convert

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    People say content is king because it wears many hats, including conversion driver. One Brafton client saw its conversion metrics increase significantly among blog readers.

    Why a Myspace comeback wouldn’t be so bad

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    Here’s a subject that certainly caught my attention this week while perusing Twitter in the office: Myspace is apparently trying to entice former users to rejoin by emailing them their […]

    The Content Questionnaire: Melanie Graham, The Dana-Farber Cancer Institute

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    Melanie Graham, the Digital Content and Social Media Producer for the Dana-Farber Cancer Institute, shares her views on web marketing.

    Employee Spotlight: Meet Melinda, Marketing Research Executive

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    When Melinda Garcia’s teammates from the database marketing department got the chance to share what she brings to the table, the answers were pretty unanimous: A little bit of appreciated […]

    Bad layouts can kill content marketing ROI: Small changes, big impact

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    Marketers may think they will get ROI on their content marketing if they copy is great, but page design and layout are equally important.