Brafton was at ClickZ Live in San Francisco this week. Check out some our favorite takeaways!
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Industry: Healthcare ITContent: Infographic plus written contentHighlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay […]
We’re already halfway through 2014, and this year’s presented monumental shifts in keyword usage, search engine optimization and content marketing best practices.
Update: Content Marketing Institute and Sprinklr both confirmed they have made monetary donations to the ALS Association following our #IceBucketChallenge nomination. Within the Brafton community, we have family members and other loves ones […]
There are reasons why companies might or might not choose to outsource their content marketing.
Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.
One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.
You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.