The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Content Marketing Weekly: Summer School Edition
Class is in session with the Content Marketing Weekly. This week we cover AdWords UI updates, marketing automation and buyer personas.
30 ways to win at blog promotion
Ever hear of Whole30? This is sort of like that, only not at all. You can eat whatever you want and you learn all about blog promotion.
10 content marketing experts draft their ideal assets for ROI
Put your marketing director hat on and choose one asset that will result in ROI. We posed that challenge to an array of our in-house content experts who volunteered to take part in the inaugural Brafton Content Asset Draft. Here’s what went down.
How versatile writers master different voices
How do content writers manage to pivot between subjects, styles, tones and audiences so seamlessly? Here’s Brafton’s take on how one writer can master multiple voices.
The Content Marketing Weekly: Relationships, regrets and ROI reports
CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.
Sarah Carlson: An expert eye for video blogs
Sarah Carlson’s journey from theater starlet to video blog wunderkind is a story you can’t miss.
Our comprehensive list of content marketing platforms
Content marketing requires a certain set of tools. Here are our top picks for supporting your content marketing strategy.
The Content Marketing Weekly: Food for thought
T-minus 13 days until the summer solstice; commencing the Content Marketing Weekly now.
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