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    How content marketing (technically) works: A closer look at Brafton’s CMS

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    Great storytelling is only one piece of the puzzle when it comes to successful content marketing. To generate real-world returns, brands need to start with a results-focused strategy, and let’s […]

    Employee Spotlight: Meet Danielle, admin turned operations manager

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    When Danielle Geoffroy joined Brafton as the first administrative assistant in our Boston headquarters, she knew she was positioning herself for a path of success. The question was: Which path […]

    News Content FTW: Proof online publication brings crawlers & customers back

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    Quality over quantity in content marketing – but one Brafton customer’s success shows consistency drives traffic and leads.

    What drives successful leadership? Q&A with CEO Richard Pattinson

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    As Brafton’s chief executive officer, Richard Pattinson understands the impact strong leadership has on company success. While executive initiatives for 2014 include fostering collaboration among departments and revitalizing industry trainings, […]

    When bad links happen to good content: SEO recovery tips

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    SEO strategies have evolved from the early days of link-building, but those references may still be on your site & impacting rankings.

    Q&A: Castleford Sales Director talks content marketing differences in the US, Australia

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    At Brafton’s sister company Castleford, Director of Business Development Rob Cleeve leads the content marketing agency’s Australia and New Zealand sales operations. In a recent visit to Brafton’s Boston office, […]

    Corporate blogging generates new visits & drives conversions [data]

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    Website traffic and search rankings are only half the ROI story of regular content creation. See how one Brafton client demonstrates consistency fuels conversions.

    Employee spotlight: Meet Tim, writer turned video coordinator

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    Video Production Coordinator Tim Griffin joined the Brafton team before our video marketing offerings had made their way into Brafton’s content catalogue as a high-demand staple. Originally a news and […]

    #TheManBun story: How to turn trends into brand buzz

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    From hairstyle to hot trend, learn how hashtags helped a social media strategist find and connect with the right audience online.