The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Content Marketing Weekly: Fresh takes on guidelines, influencer marketing and creativity
With Facebook enforcement guidelines going public, influencer marketing perspectives, Google rankings and creative slumps, here’s what fresh on the industry’s radar.
5 metrics to measure your B2B content marketing ROI
Determining the ROI of your B2B content marketing campaign helps you truly understand what’s effective, what’s lackluster and what to adjust moving forward.
Why you need long-form content (and why your readers will love it)
Long-form content is a subjective premise for some. After all, length does not equal ranking. Let’s look at why every marketing strategy benefits from long-form content and why audiences and search engines are hardwired to enjoy it more than shorter assets.
Telling a story with data
The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.
The Content Marketing Weekly: Unsung Heroes Edition
This round of the Content Marketing Weekly puts the spotlight on some of the lesser known search areas, including job postings and Bing Ads.
Proud partnership: Updates on Brafton’s work with Family Reach
Last month we introduced you to our charity of the year. Now we’re back with updates on fundraisers involving hot dogs and content creation featuring celebrity chefs!
Listen: How to use sound in your content writing
Sonic considerations aren’t for poetry only. Make your content sing to improve readability and reader engagement.
How to write a great case study
If you’ve ever relied on Yelp, Pitchfork or Roger Ebert to tell you what’s good and what’s not, you know how important good reviews are. Case studies give your business the power of a great review that’s strictly under your control.
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