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    Employee Spotlight: Meet Tressa, writer turned production coordinator

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    With experience in journalism and executive recruiting under her belt, Tressa Sloane made the decision to move to Boston in 2012, conveniently at the same time as Brafton was seeking […]

    How to break the rules and win with customer-centric content

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    Content marketing is about creating materials that are truly for your customers, but too many brands miss the mark with SEO plays or self-serving brand collateral.

    A data request success: Conversion tracking gives hard numbers for online events

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    Content ROI is a mystery for many marketers, but it doesn’t have to be. A Brafton client shows how event tracking provides conversion data.

    Meet Brafton’s designer of the year: Annalise

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    In the past two years, Brafton’s editorial staff has more than doubled in size, with new and skillful writers, video producers and designers onboarding nearly every month. While we value our full […]

    Employee Spotlight: Meet Alex, analyst turned creative marketing writer

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    First a news and content writer on Brafton’s editorial floor, and later a Quality Standards analyst, Alex is known for delivering clean and humorous copy, as well as his keen […]

    Social Media Madness: Which network is the best for marketing?

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    In our version of March Madness, readers voted for the social network that’s best for marketing goals.

    LinkedIn conversations drive referral traffic & social conversions

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    Social ROI is a mystery for most marketers, but one Brafton client demonstrates how LinkedIn can fuel measurable results.

    Top 3 things I learned at Social Media Week

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    As a first time Social Media Week attendee at this month’s New York City conference, I took away a lot of great information that I know is going to benefit […]

    The writer’s struggle against repetition: How to break free of daily vocabularies

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    It’s time for writers to break free from the vicious cycle of over using their favorite catch phrases in web content.