The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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6 themes that will shape engaging content in 2019
Best practices in content marketing are always evolving to better connect brands and audiences. In 2018, good strategies involve merging quality and quantity, focusing on the user experience and intent, and providing content in more immersive formats than ever before.
Email marketing generates the highest ROI
Yes, content is still king. But every king needs a crown, and according to the numbers, that crown appears to be email.
The roadmap to successful email marketing in 2019
Craft compelling email campaigns with content built for 2018. Here’s how.
7 years of killer content courtesy of Nick K
Brafton lead technology writer Nick Kakolowski is no John Wick; he’s never killed anyone with a pencil. But he is a man of great focus. And every weekday for the past seven years, he’s completed the seemingly impossible task of writing for some of Brafton’s most highly technical clients. So in a sense, yeah –… Read more »
7 years of killer content courtesy of Nick K
Brafton lead technology writer Nick Kakolowski is no John Wick; he’s never killed anyone with a pencil. But he is a man of great focus. And every weekday for the past seven years, he’s completed the seemingly impossible task of writing for some of Brafton’s most highly technical clients. So in a sense, yeah –… Read more »
How to identify weaknesses in competitors’ content
How do you benchmark your success against your competitors?
How to rebrand your company
Rebranding can take many forms. It can right the company ship in the public eye or elevate an already successful brand. A company rebrand is not easy by any measure, and it’s possible for businesses to actually do more harm than good (you’ll see in a minute). So what does rebranding mean, and how can… Read more »
How to rebrand your company
Rebranding can take many forms. It can right the company ship in the public eye or elevate an already successful brand. A company rebrand is not easy by any measure, and it’s possible for businesses to actually do more harm than good (you’ll see in a minute). So what does rebranding mean, and how can… Read more »
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