The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Hashtag Social Media: Beach Days, Summer Fridays and Sunshine Oh My!
In this edition: Meet our newest social media strategist, IG content we’re obsessed with, Pinterest is buzzing more than ever, Tweets with all the summer vibes and more!
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‘Above the Fold’ Episode Recap: How to be a ‘Gooder’ Brand
Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. She shows us all the steps on this episode of Above the Fold.
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How to Promote Audience Engagement with Content Marketing
It’s one thing to make customers aware of your brand, and another challenge to engage with your intended audience. Learn about our strategies for audience engagement.
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How to Promote Audience Engagement with Content Marketing
It’s one thing to make customers aware of your brand, and another challenge to engage with your intended audience. Learn about our strategies for audience engagement.
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Why SEO Doesn’t Work
SEO sounds like a great idea, doesn’t it? The prospect of seeing your brand rank on the top of Google search results for your favorite keyword is sexy. You’d certainly feel a swell of pride when you brag to yo
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31 Marketing Collateral Ideas for Your Content Marketing Playbook (SlideShare)
Every asset you create is multifunctional, be it for sales, marketing or human resources. Do you have enough collateral to support your company’s growth initiatives?
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Crafting Superior Marketing Strategies with Mark Bennett
As an account manager based in Brafton’s Boston office, Mark works with numerous different teams to help plan and implement a variety of clients’ marketing strategies. He’s constantly working with new clients from d
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CTA Marketing Techniques for Your Email Campaigns (It’s Easier Than You Think)
Optimize your lead generation through CTA marketing. Read on to see actual examples of CTAs that work.
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