The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Measure Brand Awareness: 5 Ways That Work
Can you really grow your business if people don’t know your brand? Learning how to measure brand awareness from several angles can help you determine how to stay top-of-mind.
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Hashtag Social Media: Brafton’s Monthly Roundup From the Social Team
Roses are red. Violets are blue. We love social. How about you? Here are the latest social media news and updates from our very own social team.
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Marketing During A Global Crisis: A 5-Step Guide (Infographic)
Does it feel like you’re walking on eggshells right now? On one hand, you want to keep your job, because eating and having shelter are good things we all strive for. (And I’m not keen on the idea of switching to bu
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Optimize Your Emails to Render Flawlessly in Dark Mode
Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.
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How To Create a Marketing Playbook That Converts
A marketing playbook helps your entire team achieve desired results with their marketing campaigns. Here’s how to make one.
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How to use testimonial advertising in your marketing strategy
Happy clients? Five-star feedback? It’s time to take those sizzling reviews to new heights with a compelling testimonial marketing strategy.
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7 customer success KPIs every business should track (Infographic)
Let’s look at the 7 metrics you need to track to get a complete picture of customer success:
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What does a copywriter do? (infographic)
Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.
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