The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Content Marketing Weekly: Throw out the bad, optimize the good and think BIG
Write headlines for mass appeal, scrap content that fails and differentiate yourself through great marketing.
5 content strategies you need to try after a trade show
You’ve registered your company for the big trade show and highlighted it in red on your marketing calendar. You’ve spent months preparing, promoting digital campaigns around your presence at the event. The adrenaline keeps you going right up until the day – then it’s over and you’re ready to crash. But your job is not… Read more »
Tales from the crypt: Reviving your content from the marketing grave
You’ve got a graveyard full of old marketing content. Don’t let it lie there forever. Bring it back and put it to good use for your brand.
#WAM: Finding the best time to post content
Learn how to find the best time to post content to your site according to your Google Analytics data.
Does your B2B social marketing strategy stack up?
Humans are social creatures because they need to be. Our hominid ancestors learned quickly that they could share food, care for their young and fend off predators and rival tribes more effectively in social groups. We haven’t changed much for several millennia in this regard. But we have vastly expanded our social reach and the… Read more »
The Content Marketing Weekly: Spook-tastic trends, tests and technology
Because you still need news on Friday the 13th.
When is the best time to post a blog?
If a blog post is published and no one’s around to read it, did it even happen?
Walt Clark: Music maven turned senior social media strategist
Do you have what it takes to master both the piano keys and social media strategy? Brafton’s own Walt Clark sure does.
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