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    Reinvention: When is it time for a total website makeover?

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    Poor conversion, diminishing visitors and lacking engagement are all writing on the wall for website redesign. Get some insight into where to start in this blog.

    Brand Reputation 101: Harness SEO content to control brand SERPs

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    The way to overcome negative comments on SERPs is by “aggressively producing positive content” that internet users will find useful.

    Search headlines we’re reading, April 30

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    Here’s a glimspe of the internet marketing news articles from around that web that have caught the attention of Brafton’s business development team this week.

    Measuring social media: Free tools to quantify your social influence

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    Quantifying social media is certainly a challenge, but not impossible! There are hundreds of low-cost (and even free!) social media measuring tools that can help illustrate the impact of your business’s social campaigns.

    Four steps to improve Facebook fan page engagement: Part 2

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    These tips will help Facebook marketers drive fan page engagement.

    Four steps to improve Facebook fan page engagement: Part 1

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    The basics for effective Facebook marketing are designing your page and setting the content strategy.

    The Cloud and You: a microguide for marketers

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    If you’ve heard of the “cloud” but want to know what it is and how to make use of it, check out this microguide from Brafton.

    Six content marketing tips from ad:tech San Francisco: Part 2

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    Brafton sat in on many of the informational sessions and debates about the future of the internet marketing industry (and you can see all of our live coverage in our newsroom), and here are some key takeaways for content marketers.

    Six content marketing tips from ad:tech San Francisco: Part 1

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    The buzz among experts at ad:tech San Francisco thoughout the April 12 sessions can help marketers plan their content strategies for the coming months.