Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Oct 05, 2020 Content Strategy Alex Cox

How corporate branding works in content marketing

Corporate branding is the creation of a lasting brand image for target audiences, through coordinated visual design and unified messaging.

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Sep 29, 2020 Content Analytics Michael O’Neill

Google Data Studio templates: Top templates and tips for creating your own

Have you tried Google Data Studio yet? It’s free, has tons of use cases and integrates with loads of other tools and applications. Here’s a primer.

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Sep 28, 2020 Content Distribution Michael O’Neill

Your complete guide to content optimization

Website content optimization is a time-efficient, cost-effective and foolproof way to directly increase your organic search rankings, revitalize existing collateral and show ROI. If only there were a handy guide.

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Sep 25, 2020 Social Media Jeff Baker

How salespeople have turned LinkedIn into a hellhole (and how to do better)

I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.

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Sep 23, 2020 Social Media Meredith Farley

A content audit hack that will supercharge your social media strategy

Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

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Sep 21, 2020 Content Creation Kyle Covino

Ghost blog writers: Bridging the content creation gap

Ever wondered what ghost blog writers actually do? Learn more about ghost blogging and how to find the perfect fit for your next content marketing project.

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