The Brafton Blog

Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling pretty good. One day, your boss gives you the responsibility to choose a marketing automation solution. You have a budget of $25,000 per quarter. Do… Read more »

How many times do customers need to see an ad before they buy? Advertising has been around as long as humans have existed – yeah, we’re talking about cavemen. However, it is only in the last 200 years that it has taken on greater focus and serious study. Consider Thomas Smith’s 1885 explanation of “Successful… Read more »

We’ve examined Google Analytics data from 181 websites from 2015 to 2016 in order to establish industry benchmarks across a wide swath of web analytics metrics. The outcome of our exercise produced some very intriguing results that will help content marketers determine how well they match up to the market. The data that follows examines… Read more »

Check out these B2B marketing blunders that made a bad mark on their brands, and learn how to avoid these slip-ups in your campaigns.

When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning and brew their favorite brand of coffee. When they scan through Facebook on the train to work, they might come across Old Spice’s famous “The… Read more »

Keep B2B sales cycles top of mind when crafting your content marketing strategy.

You’ve got great content, but are you getting great traction? Here is your guide on how to get your content in front of your audience with the right distribution methods.

By Lee Hsieh, Digital Marketing Senior Manager at AIG Some marketing lessons never go out of style. Case in point: Effective storytelling remains a cornerstone of any successful content marketing strategy. That said, in order to fully leverage the power of storytelling and maximize results, it is essential to ensure the technology you use is integrated… Read more »