Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

Join the conversation and let’s grow together!

Aug 29, 2019 Content Marketing Chelsey Church

Hiring a content marketing specialist? Here’s what you need to look for

Want to improve your content marketing strategy? It’s time to hire an expert. Here’s what you need to keep in mind when hiring a content marketing specialist.

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Aug 26, 2019 Content Strategy Molly Clarke

Exploring the role of psychographic data in content marketing

Psychographic data is the complement to demographic data, showing how your target audiences think and behave. Here, we look at what psychographic data can really tell us, how to collect it and how to use it in marke

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Aug 23, 2019 Content Marketing Weekly Jeff Keleher

Content Marketing Weekly: Is preseason football underrated?

Tear yourself away from all the excitement of preseason football to check in on the latest content marketing news and updates.

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Aug 22, 2019 Life At Brafton Anthony Basile

Finding inspiration in management and music with Gray Bouchard

With an eclectic professional background and a musical career on the side, Associate Director of Project Management Gray Bouchard has plenty to teach about what makes marketing content meaningful.

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Aug 20, 2019 Paid Search Alex Cox

Digital ads 101: The complete guide to display, search and native advertising

Let’s pull back the curtain on the complex world of digital ads to see how they can complement your marketing efforts. We’ll explain how they work, to to create a display ad and how to get the most success from your

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